Key skills and expertise

With 27 years of experience, the expert specializes in digital transformation, web development, and crisis communication. Bringing over 12 years of experience in cross-platform multilingual communication and more than 7 years in crisis communication for public and private sectors, the expert has led projects in digital media consultancy and transformation. Career highlights include founding and managing companies like Voreos Limited and Sharp Lemon. Accomplishments encompass developing digital strategies for international clients, leading communication efforts for EU projects, and producing award-winning films. The expert is adept in programming, content management systems, and cloud-based solutions.

Project experience and donor exposure

The expert has collaborated with the European Union on various projects, providing digital transformation and communication expertise. This involvement includes technical assistance, capacity building, and crisis communication for public institutions and NGOs across Mediterranean countries. The work has focused on governance and digital media, with projects implemented at both regional and national levels. Geographic locations for these donor-related initiatives include Lebanon, Cyprus, Jordan, and Algeria.

Sectors and geographic focus

The expert has worked across key sectors including information and communication technology, media and communications, marketing, and science and innovation. Previously held roles such as Founder & CEO and Digital Transformation Expert, focusing on project management and strategic communication. Their interdisciplinary expertise includes integrating digital solutions into communication strategies for public policy and crisis management. The expert's work spans regional and country-specific projects in the Middle East and Europe, emphasizing digital media consultancy, web development, and cross-platform communication. Extensive geographic experience in the Middle East and Europe includes work in Lebanon, UAE, Jordan, Cyprus, Algeria, Morocco, and Romania. The expert has deep familiarity with local governance and cultural dynamics, particularly in Lebanon, where they have been active since 1998. Engagement in long-term assignments and region-specific projects contributes to digital transformation and communication strategies across these countries.

Languages and education

The expert is fluent in Arabic, English, and French, with proficiency levels at C2 for understanding, speaking, and writing. They have also achieved intermediate proficiency in Romanian and Spanish. These language skills have been utilized in diverse international contexts, including in-country work across the Middle East and Europe, and in multilingual teams for various projects. The expert holds an MBA International Paris from Université Saint Joseph / Paris Dauphine / Sorbonne in Lebanon and France. Additionally, they earned a First Class Honours BS in Computer Science from Lebanese University in Lebanon. The expert also completed a French Bac - Bac Français – Série D at Notre Dame Des Anges School in Lebanon. A Professional Diploma in Marketing was pursued at the Chartered Institute of Marketing via Morgan International, though the certification is pending.