7 years ago, after 11 years in communication agencies, I choosed to specialize in social and public interest communications. I deeply needed to feel helpful. I am now glad to address great causes only with awareness and advocacy campaigns.

Since the beginning of my career, working on public interest and behaviour change campaigns (e.g. supporting social justice, youth empowerment and employability, promotion of girls rights, rehabilitation of street children, etc.) with strong strategic lines and unexpected creative ideas has made me feel a sense of fulfilment. This is my number one passion.

In addition to my Caribbean and European roots, I am well aware of the main social challenges faced by the West African communities, as I have been based in Dakar from 2012 to 2015 and part-time with Paris since 2020.