The expert is a distinguished professional in the international development sector, bringing a wealth of experience in both local and international initiatives. With an extensive background in destination marketing and sustainable tourism development, the expert's expertise is deeply rooted in sectors such as rural development, gender mainstreaming, and SME engagement. Notably, the expert excels in capacity building and digital transformation in tourism, and has had impactful collaborations with prestigious organizations including the Asian Development Bank, UNWTO, the World Bank, and the African Development Bank.

Throughout their career, the expert has demonstrated exemplary leadership and responsibility in various roles. Key responsibilities have included project coordination, stakeholder consultations, market assessments, and strategic planning for sustainable tourism development. As a member of the board of trustees at Equality in Tourism, the expert passionately advocates for gender equality in the tourism industry, spearheading projects like the WAMBOMA community-based tourism initiative in Tanzania.

Notable achievements include executing donor-funded projects for international organizations, engaging in feasibility studies for tourism infrastructure in Lesotho, and managing technical assistance projects in Vietnam focusing on sustainable tourism through digitalization. The expert has also played a crucial role in developing digital content marketing strategies for SMEs in Peru and Cambodia, helping them to reach international markets.

Technically proficient in marketing, research, and training, the expert is fluent in Dutch, English, German, French, and holds intermediate proficiency in Spanish and Bahasa Indonesia. Their education, including a Master's in European Studies, has provided a strong foundation for their work in development projects.

The expert's commitment to impactful development is further evidenced by their involvement in volunteer work and training programs, such as those with Swisscontact for SME capacity building and the GSTC for sustainable tourism certification. Decision-makers evaluating the expert's qualifications will appreciate their multifaceted skills and contributions to the international development sector.