The expert, with over 15 years of rich and diverse experience in private sector development, has been a pioneering force in the field of international development and economic policy formulation across the Western Balkans. Specializing in digital transformation, entrepreneurial marketing, and women's entrepreneurship, the expert is currently undertaking a PhD focused on these critical areas. As the founder of Women Entrepreneurs Kosovo, the expert plays a pivotal role in mentoring and connecting women entrepreneurs to markets. This initiative empowers women entrepreneurs to thrive internationally through robust mentoring, coaching, and PR strategies, organically building a community recognized both nationally and internationally.

In collaboration with international funding organizations like GIZ, USAID, and SECO, the expert has executed numerous impactful projects. Notable roles include serving as a Program Officer for the Swiss Entrepreneurship Program in Kosovo, where responsibilities involved supporting incubators and accelerators, activating investor networks, and generating significant media buzz. As a Program Manager with Chevening Alumni Program Fund, the expert implemented a vital mentorship program shaping a proactive youth community while also working extensively on digital transformation consultancy for SMEs in Kosovo.

Demonstrating robust leadership capacities, the expert has contributed to the strategic planning and implementation of initiatives fostering regional commerce and trade, such as spearheading the Kosovo Apparel Marketing Association. Their technical skills are complemented by profound capabilities in monitoring, reporting, digital marketing, and strategic planning. The expert is a proficient user of Microsoft systems, CANVA, STATA, and is fundamentally adept with SPSS.

The expert’s membership in high-profile committees and task forces, such as the Vice-President of the Steering Committee of Haxhi Zeka University and membership in Kosovo's Government Task Force for improving business indicators, underscores their leadership abilities and sectoral influence. Their published works on digital transformation further establish their authority and thought leadership in the domain, making them a valuable expert for decision-makers evaluating leadership and strategic influence in development projects.