Key skills and expertise

Bringing over seven years of experience, the expert excels in digital campaigning, social media strategizing, and communications within the NGO sector. Responsibilities have included managing regional social media platforms for Oxfam, enhancing digital engagement and outreach. Project experience encompasses developing communication strategies, leading capacity-building workshops, and executing digital campaigns on gender justice and environmental conservation. Career highlights include contributing to Oxfam's Media & Communications Strategy and producing documentaries on social issues. Proficiencies include advanced skills in Microsoft Office, Lightroom, Sony Vegas Pro, Canva, and Photoshop.

Project experience and donor exposure

Worked across diverse projects involving collaboration with Oxfam International and Oxfam GB on international development cooperation initiatives. The expert's work involved managing social media platforms and developing digital campaigns focused on gender justice, environmental conservation, and decent work practices. These projects were regional in scope, with activities taking place in Asia and Pakistan, contributing to the organization's media and communications strategies and capacity-building efforts for partner organizations.

Sectors and geographic focus

With a background in civil society and NGOs, gender, social development, media and communications, research, marketing, and advocacy, the expert has held roles such as Social Media & Design Consultant and Media & Communications Officer. Their interdisciplinary expertise includes leveraging digital tools for advocacy and capacity building, with a regional focus on Asia and specific experience in Pakistan. The work involves collaborating with local organizations and influencers to drive social change. Extensive geographic experience in Asia, particularly in Pakistan, where the expert worked with Oxfam GB on media and communications initiatives, enhances their familiarity with regional development issues and cultural dynamics.

Languages and education

With a background in language competencies, the expert is fluent in English and Urdu, possessing native proficiency in Urdu. They hold a B2 Goethe Certificate in German, demonstrating C1 proficiency. Language skills have been utilized in managing multilingual teams and developing communication strategies for international NGOs. Additionally, the expert has conversational abilities in Hindi and Punjabi, enhancing their capability to work in diverse cultural and linguistic environments. Educational qualifications include an MA in Education and International Development from University College London in the UK, where they graduated with merit. Their dissertation focused on conflict, identity, and education within the Hazara community of Quetta, Pakistan. Additionally, they obtained a BSc (Hons) in Anthropology/Sociology from Lahore University of Management Sciences in Pakistan, also graduating with merit.