Key skills and expertise

With over 25 years of experience in sustainable tourism development, the expert possesses strong skills in strategic planning, business development, and tourism marketing. The expert have led national and international projects, including initiatives with USAID, focusing on capacity building and sustainable tourism practices. As Executive Director of the Jordan Inbound Tour Operators Association, she tripled membership, significantly strengthened institutional and financial capability, and spearheaded rebranding efforts. Certified as a sustainability trainer and coach, the expert has played a pivotal role in promoting sustainable tourism practices in Jordan and the Mediterranean region.

Project experience and donor exposure

The expert has collaborated with USAID on projects such as the Jordan Sustainable Inbound Tourism Project and the Siyaha Project, focusing on tourism development, strategic planning, and capacity building. These initiatives aimed to enhance sustainable tourism practices and included national and sector-specific scopes within Jordan. The expert provided technical assistance, managed grants, and implemented strategic marketing and development activities, contributing to the advancement of Jordan's tourism sector.

Sectors and geographic focus

The expert has worked extensively in sectors such as tourism, training, institutional development, SME and private sector development, and program and resource management, all within the tourism sector. She have held roles including strategy advisor, tourism marketing and promotion specialist, and executive director. The expert has cross-cutting expertise in sustainable tourism, strategic planning, and capacity building, with a focus on enhancing tourism practices in Jordan. Her work has involved collaboration with public and private entities, donor organizations, and NGOs, contributing to regional and national development initiatives.

The expert has extensive experience working in Jordan, focusing on sustainable tourism development and promotion. Their work includes strategic planning and collaboration with both public and private sectors, as well as NGOs and donor organizations. The expert is deeply familiar with the local governance and cultural dynamics of Jordan, having contributed to national tourism strategies and initiatives aimed at enhancing the region's tourism sector.

Languages and education

The expert is a native speaker of Arabic and Russian, with professional proficiency in English and conversational skills in French and Spanish. These language competences have been utilized in various professional contexts, including working with multilingual teams and engaging in international tourism projects.

The expert holds a Master's degree in International Tourism Management from Moscow State University of International Relations (MGIMO) in Russia.