Content Marketing Manager, TolaData, Berlin, Germany

Jan 2019 – Jan 2022

(TolaData is a team of passionate development professionals and tech innovators, building a monitoring and evaluation solution for the not-for-profit sector to foster change and scale impact.)

● Developed and implemented the overall communications strategy (campaigns, SEO, keyword, link building) and managed the editorial calendar to promote our monitoring and evaluation software through multiple channels.

● Enhanced TolaData’s brand style guide to ensure consistent visual, messaging and brand presence.

● Produced high-quality, keyword-optimized landing pages, blogs, and case studies to drive traffic and engagement.

● Enhanced TolaData’s visibility and influence while managing its growing community on social media channels.

● Built and strengthened TolaData’s relationships with partners, experts, and influencers in the not-for-profit sector to promote the company’s mission and activities via online/offline events, interviews, guest posts, and referrals.

● Designed and delivered creative & engaging promotional materials in line with our brand guidelines - MailChimp newsletters, event flyers, infographics, product brochures. company presentation templates etc.

● Utilize Google Analytics, Search Console, and social media analytics to evaluate and report key metrics and derive effective measures to continuously optimize TolaData’s overall content and web page rankings on SERP.

● Continuous quality assurance and management of all TolaData content on CMS (WordPress) and social media.

● Offer constructive, community-building, and tactful interactions with audiences across all channels.

● On-site reporting at events.