12/ 2013-08/ 2014

Marketing and Communication Specialist

Duties and responsibilities

Responsibilities included management of the implementation process, including monitoring and evaluation of the National Infrastructure Integrated Marketing Communication Campaign executed between December 2013 and June 2014 for the Presidential Infrastructure Coordinating Commission (PICC). This involved management of the creative strategy from conception to production and the media strategy from conception to execution, monitoring quality of the creative products and the media plan and execution and monitoring of the publicity plan to ensure return on investment.