Key Skills and Expertise

Bringing over 17 years of experience in media and institutional communication, the expert excels in developing and implementing comprehensive communication strategies. Responsibilities have included leading teams, managing media content, and executing national campaigns, notably achieving an 80% target identification in a major project. Their expertise spans digital marketing, social media management, and stakeholder engagement, effectively applied in both local and international contexts.

Project Experience and Donor Exposure

With a background in collaborating with international donors, the expert has worked with the World Bank Group in Guinea, focusing on enhancing the business climate through the Commission Doing Business Guinea. This role involved mobilizing public and private sector representatives and reporting on key indicators, with a national scope emphasizing governance and economic development.

Sectors and Geographic Focus

Previously held roles such as journalist, communication specialist, and consultant, the expert has worked across diverse projects involving media, communications, and institutional development sectors. They have led communication strategies, managed media content, and engaged in stakeholder mobilization. Their interdisciplinary expertise includes digital marketing and public-private dialogue, primarily within Guinea, addressing national and regional development challenges. The expert possesses a deep understanding of the Guinean media landscape and social dynamics, having worked on national projects and campaigns across the country's administrative regions.

Languages and Education

Fluent in French and proficient in English, the expert's language skills are supported by certifications from the Ghana Institute of Journalism and the University of Ghana. These competencies have been utilized in professional settings, including collaboration with international teams and media communication roles. The expert holds a Master 2 in Social Communication for Development from Université Kofi Annan, Guinea, expected in July 2024. They also obtained a Maîtrise and a Licence in Sociology from Université Julius Nyerere, Guinea, completed in 2006 and 2005, respectively. Additionally, they earned a Diplôme d'Études Universitaires Générales from the same institution in 2004.