Key skills and expertise

Bringing over 38 years of experience, the expert is adept in digital strategy, e-commerce operations, and omni-channel retail consultancy. Career highlights include leading projects in Europe and North Africa, collaborating with international donors such as the EBRD and USAID. Accomplishments encompass managing e-commerce site setups and transformations, coaching startups, and enhancing customer engagement strategies. Responsibilities have included strategic planning, project management, and mentoring. The expert is recognized for accelerating business growth and enhancing digital sales channels, demonstrated by significant sales and efficiency improvements in previous roles.

Project experience and donor exposure

Worked across diverse projects involving international donors such as the EBRD, USAID, UNIDO, The World Bank, ABD, and GIZ. Involvement includes project implementation and capacity building in digital strategy and e-commerce operations. Projects have been executed on a regional scale, particularly in Europe and North Africa, supporting SMEs in their digital transformation. The expert's work has focused on enhancing e-commerce capabilities and strategic planning for various sectors, including commerce and services.

Sectors and geographic focus

With a background in diverse sectors including industry, commerce and services, logistics, fundraising, training, SME and private sector, and program and resource management, the expert has held roles such as founder, consultant, and project manager. Responsibilities have included focusing on digital strategy and e-commerce operations. The expert's interdisciplinary expertise encompasses digitalization in retail and market transformation. Geographic experience spans Europe and North Africa, providing strategic planning, mentoring, and leadership in projects funded by international organizations, enhancing digital sales channels and fostering regional development. Extensive geographic experience includes working in Algeria, Belgium, Cameroon, Cote d'Ivoire, France, Germany, Ghana, Italy, Kenya, Lebanon, Libya, Morocco, Netherlands, Poland, Russia, Senegal, Tunisia, the UK, and others. Deep familiarity with local governance and cultural dynamics, particularly in North Africa, has been developed through supporting digital transformations and e-commerce initiatives.

Languages and education

With a background in multilingual environments, the expert is a native French speaker and fluent in English. These language skills have been utilized extensively in international professional settings, working in multilingual teams across various countries. Language proficiency has facilitated engagement in diverse cultural environments, contributing to successful project implementations and collaborations. The expert holds an MBA in Management of Innovation and Technology from EM Lyon Business School in France, with a field of study including marketing, innovation, strategy, finance, organization, and sales.