A graduate of the EM Lyon business school and a man of marketing and strategy, Laurent Hanout has set up and managed e-commerce sites for major specialist retailers such as JPG Groupe Staples, BHV Galeries Lafayette and Delbard Nurseries, alternating with entrepreneurial experience.

A consultant in digital strategy and e-commerce operations for over 10 years, Laurent Hanout has carried out numerous assignments in Europe (notably with Javelin Accenture) and supported several Tunisian and Moroccan SMEs in their transformation towards the digital sales channel (Groupe Maille Club, Meubles Intérieurs, Lamacom, Zen).

He coached many founder of startups to define their business model, set up their business plan and pitch and raise funds.

He took part to programs launched by the EBRD, USAid, UNIDO, The WB, ABD, GIZ, including a program to pool e-commerce and marketing resources for craftspeople.

He is also a lecturer and teaches Master 2 courses (Univ. Assas Panthéon, IHEC Tunis, ISAMM, Master ISG, ESPRIT School of Business), and co-founded SEVAD, the Tunisian E-commerce trade union chamber within UTICA.