With extensive project experience in tourism development and policy, the expert has actively participated in both local and international initiatives. Their role has involved collaboration with several international funding organizations, including the EU, WWF, and the World Bank. The expert's primary sectors of expertise lie in tourism development and marketing, tourism research and statistics, and tourism policy.

The expert has held key responsibilities and leadership roles, notably serving as the Director General of the Tanzania Tourism Board and the Permanent Secretary of the Ministry of Natural Resources and Tourism. They have led large-scale promotional campaigns and strategic planning efforts both nationally and internationally. Furthermore, they have spearheaded technological innovations, like the establishment of an electronic visitor registration platform at key ports and tourist sites.

Their achievements include the supervision of annual Visitor Exit Surveys and tourism statistics compilation, contributing to the development of a National Blue Economy Strategy, and involvement in legislation such as the Tanzania Tourism Act.

Technical skills include statistical analysis using SPSS and STATA, which were instrumental in developing tourism expenditure models and survey designs. The expert possesses exceptional analytical, drafting, and reporting skills, supported by profound cultural competence and fluency in English and Kiswahili.

They are recognized for their dynamic leadership, diplomatic approach, and teamwork capabilities, aiming to drive impactful change within the tourism sector through consultancy and academic-related roles.