Key skills and expertise

Bringing over 30 years of experience in marketing, media, communication, and management, the expert excels in strategic planning, communication strategy execution, media and public relations, and event organization. Career highlights include directing communication strategies for Poulina Holding Group and founding FRCOM. Previously held roles such as CEO and communication director, responsibilities have included managing complex projects and achieving strategic objectives. The expert's leadership in both local and international initiatives demonstrates a strong ability to innovate and drive organizational success.

Project experience and donor exposure

Worked across diverse projects involving collaboration with international donors such as USAID, World Bank Group, and the United Nations High Commissioner for Human Rights. The expert's involvement includes providing external communication consultancy, strategy formulation, and project implementation. These projects, focusing on peace-building, women's leadership, and biodiversity, were regional and national in scope, primarily in Tunisia and North Africa. Responsibilities have included capacity building, media monitoring, and organizing communication campaigns, supporting governance and sustainable development.

Sectors and geographic focus

With a background in communication, media, marketing, and event management, the expert has held senior roles focusing on strategic planning and public relations. The expert's interdisciplinary expertise includes digital communication strategies and media monitoring. Geographic experience spans Tunisia, Algeria, and the broader Maghreb region, with significant involvement in regional development initiatives. The expert's work has involved collaboration with local governance and understanding of cultural dynamics, enhancing organizational outreach and engagement through innovative communication solutions.

Languages and education

The expert is fluent in French, English, and Arabic, with proficiency levels rated at C2 for French and Arabic, and C2 in reading and writing, C1 in speaking for English. These language skills have been utilized in various professional contexts, including international projects and collaborations with multilingual teams. The expert holds a Master's degree in Journalism and Communication from the Institut de Presse et des Sciences de la Communication in Tunisia, specializing in audio-visual communication. This educational background has provided a strong foundation for a career in communication, media, and public relations.