Lawyer and territorial marketeer. Multicultural strategic communicator, brandist and economic development strategist. I am specialized in capitalizing competitive advantages and increasing business value for sustainable supply chains through the formulation and implementation of strategies that involve origin, SDGs, fair trade practices and intellectual property in order to promote domestic and international trade as well as development projects. Specialties:  trade & export promotion, communications for development, country branding, agro sectorial marketing, intellectual property, landscape approach.

Up until October 2021 I was Head of Brand, Trademark and Licensing for Fairtrade International leading the latest branding revolution for the world's best known ethical label.

Inspirational leader and spokesperson. Entrepreneurial / intrapreneurial approach. Focused in leading co-creation processes to achieve strategic solutions for economic sectors and their SMEs, setting up governance and management platforms to ensure program sustainability.

I have worked for the public and private sectors as well as for multilateral organizations. I have supported economic development initiatives funded by international cooperation agencies and multilateral organizations: RVO/CBI The Netherlands, GIZ/IPD Germany, USAID, ITC (International Trade Center), Swisscontact, OTGS Sweden, UNDP (United Nations Development Program) and directly by different governments in the Americas, Europe, Asia.

Extensive track record in country branding. Worked in major strategies for: Argentina, Bolivia, Colombia, Ecuador, Mexico, Peru, Uruguay, Venezuela, among others. Published a country branding book (a benchmark in the Americas), formulated Colombia ́s country branding strategy (still current after 10 years) as Chief Commercial & Marketing Officer and lectured widely on the country branding subject matter.

Agri-food export branding and marketing projects for following sectors: almonds, avocado, beef, botanical extracts, cashews, cocoa/chocolate, coffee, essential oils, fish, herbs and spices, honey, milk + dairy products, medicinal cannabis, natural ingredients, tropical flowers, olive oil, pepper, quinoa, tea, tropical flowers and foliage, walnuts and wines, among others.