With a robust career encompassing over 30 years in Marketing Communications,
Lending Product Development, and Gender-Based Banking Product Development,
Dina Aslan stands out as a strategic force in the international banking and
sustainable finance sectors across the Middle East and Africa. Dina’s expertise is
showcased through her leadership in marketing strategies for high-impact programs,
such as EBRD’s EgyptSEFF and GEFF Egypt , where she skillfully developed
tailored approaches to enhance the visibility and outreach of participating financial
institutions. Notably, Dina played a pivotal role as Deputy Team Leader in both these
projects, demonstrating her exceptional capability in managing diverse teams and
aligning multifaceted project functions to exceed donor and stakeholder objectives.

In addition to her accomplishments in sustainable finance, Dina’s extensive
experience in retail, SME, and corporate banking underscores her ability to drive
innovative product development. Her portfolio includes designing pioneering gender-
responsive products, such as Ladies Banking, Youth Banking, and vendor-finance
schemes. Dina also excels in delivering capacity-building programs and conducting
awareness presentations, fostering inclusive financial ecosystems. Her versatile
background uniquely positions her to serve as a Gender and Financial Expert while
simultaneously excelling in strategic communications, making her an indispensable
asset for any project that seeks to achieve sustainable, equitable, and impactful
results.