Networks of European Cinemas

• Networking activities: information, animation and communication in view of increasing the audience reach and implementing innovative and collaborative actions.
• Provide financial support to participating cinemas implementing eligible activities listed below:
• Actions aiming at promoting and screening European films and increasing the audience for non-national European films and contributing to a more sustainable and environmentally-respectful industry.
• Innovative activities aiming at reaching new audiences and raising interest among young cinema-goers for European films by renewing and enriching the cinema experience.
• Harnessing the digital transition, including online tools and data applications.
• Adjusting the business practices of European cinema theatres in terms of sustainability, inclusion and accessibility.
• Promotion and marketing activities in cooperation with other distribution platforms (e.g. TV broadcasters, VOD platforms).

Expected results:

• Increase the audience for non-national European films on the European market;
• Reach new audiences for European films including young cinema-goers;
• Reinforce and renew the ongoing cinema experience;
• Adjust the business practices of European cinema theatres in terms of sustainability and inclusion;
• Foster the innovation potential of European cinema theatres through enhanced collaboration.

Description of the activities to be funded under the call for proposals:

The action will support a network of European cinema operators screening a significant proportion of non-national European films for an increased audience and a renewed cinema going experience.

Special attention will be given to applications presenting adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.