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Background
The context of Youth Empowerment
The 2030 Agenda for Sustainable Development recognizes the important role of youth in achieving the Sustainable Development Goals (SDGs), and calls for action against the challenges faced by young people that limits their economic, social and political inclusion. Today, young people are more connected, more creative, more informed and more persuasive than any previous generation. Young people are responding to the challenges of today with innovative approaches, contributing fresh ideas, creating the world they want, and driving human development for themselves, their communities and their societies. But at the same time, due to COVID-19 pandemic and other socio-political challenges, many young people are at the risk of economic insecurity. In addition, many young people are left out of decision-making processes, which further contributes to their marginalization and exclusion.
Youth Co:Lab – Website
Co-created in 2017 by the United Nations Development Programme (UNDP) and the Citi Foundation, Youth Co:Lab aims to establish a common agenda for Asia-Pacific countries to invest in and empower youth to accelerate implementation of the Sustainable Development Goals (SDGs) through leadership, social innovation and entrepreneurship. By developing 21st century skills, catalyzing and sustaining youth-led startups and social enterprises across the region, Youth Co:Lab is positioning young people front and center in order to solve the region’s most pressing challenges. In addition to supporting youth entrepreneurship, Youth Co:Lab also works closely with multiple stakeholders across the region, including governments, civil society and the private sector, to strengthen the entrepreneurship ecosystem and policy support to better enable young people to take the lead on new solutions that will help meet the SDGs.
Duties and Responsibilities
Objectives of the Assignment:
Communications will play a significant role in highlighting the successes of this commitment and collaboration, by demonstrating the impact of the partnership and progress across the region. For this, UNDP is seeking the services of a multimedia production consultant to improve the outreach of social media and website of the project, including production of graphic designs, videos and relevant content for specific campaigns and activities under these platforms.
Scope of Work:
With overall guidance and supervision of Programme Specialist on Youth and Civil Society and Regional Youth Project Manager, the consultant is responsible for the following activities in completing the assignments:
Video Production:
Remote Video production: produce and or edit original video content by working remotely with country offices and both local entrepreneurs and production companies to social entrepreneurship and thought leadership
Campaign Videos: produce and edit video content for communications campaigns using stock footage.
Video Curation: curate and repurpose existing Youth Co:Lab video content for new campaigns.
UNDP support: assist, when feasible, with UNDP regional video production.
Website Management:
• Website Maintenance: maintain and update content for all sections of website to accurately represent the most up-to-date work, progress and successes of Youth Co:Lab and its partners.
• Website expansion: ideate, propose and implement new sections as needed by Youth Co:Lab
• Website Management: manage and curate media content, manage Youth Co:Lab’s email domain and manage Youth Co:Lab’s AirTable account for data visualization on website.
Other Communication activities:
• Blog/article support: Ideation, production and editing
• Social Media Campaigns: Support Youth Co:Lab in planning, ideation and implementing digital campaigns across social media channels
• Caption engaging social media content in keeping with Youth Co:Lab and UNDP style requirements and with Youth Co:Lab’s young entrepreneurial audience in mind.
• National and Regional Dialogues Amplification: Build campaigns to amplify themes of the dialogues
• Reports, Newsletters and Press Releases: Write/edit press releases, newsletters and blog posts
Expected Outputs and Deliverables:
Based on the aforementioned criterion of the tasks associated with this Terms of Reference, the consultant is responsible for:
No.
Output/Deliverable
Estimated Duration to Complete
Target Due Date
Review and Approvals Required
1
Update the Youth Co:Lab website aligned to the communication strategy 2022 and populate the website with blogs, events calendars and other relevant content from RBAP country offices
45
15 March 2022
Programme Specialist on Youth and Civil Society and Regional Youth Project Manager
2
Finalize multimedia development including short videos, graphics and relevant content for 5 Youth Co:Lab campaigns
45
15 June 2022
3
Successfully coordinate and produce of 10 youth startup videos with UNDP country offices
45
15 September 2022
4
Finalize 4 newsletters for Youth Co:Lab including content development, disbursement and measurement of success
45
15 December 2022
TOTAL
180 Days
Institutional Arrangement:
The consultant will report to UNDP BRH Programme Specialist on Youth and Civil Society and Regional Youth Project Manager. S/he will work closely with UNDP BRH Youth Team and other staff involved in the UNDP Global Policy Network (GPN) team and UNDP Country Offices and relevant counterparts as appropriate. The success of the project depends on the timely delivery of each component. The Consultant should ensure timely identification of potential risks and signal any delays in deliverables. The contract will be effective immediately upon signature by UNDP.
The UNDP BRH Youth Unit will have the following responsibilities: (i) Provide relevant documents; (ii) Discuss and agree on the methodologies of the assignment; and (iii) Monitor and evaluate the progress of the assignment. The contract and payments will be performance-based and regularly assessed by the Youth Unit, UNDP BRH.
The present ToR may be subject to modification, without changing the overall objective and the scope of work, on the basis of mutual consultations and acceptances from both parties. UNDP will hold the copyright of the assignment deliverables.
Duration of the Work:
From 1st January 2022 – 15th January 2023, with maximum of 180 days worked.
Duty Station:
Home-based with no travel required.
The Consultant will be given access to relevant information necessary for execution of the tasks under this assignment; The Consultant will be responsible for providing her/his own working station (i.e. laptop, internet, phone, scanner/printer, specific software, etc.) and must have access to a reliable internet connection; Payments will be made upon submission of a certification of payment form and acceptance and confirmation by the BRH Youth Unit Managers based on days worked and outputs delivered.
Competencies
Corporate Competencies:
Demonstrates integrity by modelling the UN’s values and ethical standards;
Promotes the vision, mission, and strategic goals of UNDP;
Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability;
Treats all people fairly without favouritism.
Technical Competencies:
Analytic capacity and demonstrated ability to process, analyse and synthesise complex, technical information;
Proven ability to support the development of high quality knowledge and training materials, and to train technical teams;
Proven experience in the developing country context and working in different cultural settings.
Communication:
Communicate effectively in writing to a varied and broad audience in a simple and concise manner.
Professionalism:
Capable of working in a high pressure environment with sharp and frequent deadlines, managing many tasks simultaneously;
Excellent analytical and organizational skills.
Teamwork:
Projects a positive image and is ready to take on a wide range of tasks;
Focuses on results for the client;
Welcomes constructive feedback.
Required Skills and Experience
Qualification:
The consultant should possess the following expertise and qualifications:
Education:
Minimum Master’s degree in communication, journalism, marketing, digital media studies, public relations, social sciences, political science or any other related fields required.
Experience and required skills:
Possess at least 2 years’ experience in communications related work (Contractor should have prior experience in producing multimedia including videos and graphics and writing and editing long-form content, including but not limited to articles, blogs, newsletters);
At least 1 year of Experience in developing and managing websites for development organizations;
At least 1 year experience working with UN system, and especially UNDP; (for knowledge on communication products, writing standards and terminology of development organizations)
At least 1 year working experience in Asia and the Pacific region.
Language:
Excellent command of English, written and oral.
Competencies:
Demonstrates commitment to the UN’s mission, vision and values;
Demonstrates sound judgment, diplomacy and sensitivity to confidential matters;
Demonstrated ability to meet deadlines and work under pressure;
Innovative forward thinking, good coordination and organizational skills, teamwork; and
Participate effectively in team-based, information sharing environment, collaborating and cooperating with others.