Direct Marketing Manager

Islamic Relief Worldwide is an independent humanitarian and development organisation, serving humanity for over 38 years. With an active presence in over 40 countries across the globe, we strive to make the world a better and fairer place for those affected by poverty, conflicts and natural disasters.

Islamic Relief UK (IRUK) is currently recruiting for the position of ‘Direct Marketing Manager’ to join its award-winning Marketing department based in its offices in Waterloo, London. The Direct Marketing Manager has operational and strategic responsibility in developing and implementing the Islamic Relief UK brand across Islamic Relief UK’s direct marketing channels. The Direct Marketing Manager will also be responsible for developing and implementing the email marketing strategy across IRUK – ensuring the delivery of cross-channel, high profile and impactful marketing campaigns that drive action and engagement with IRUK donors.

This role will understand and regularly benchmark the function against others in and outside of the Charity and International Development sectors ensuring IR’s direct marketing activities demonstrate value for money and best practice while also seeking new, creative and sector-leading approaches.

The successful candidate must have or be:

Educated to Degree level, or equivalent standard
Professional qualification in Marketing
Ability to communicate technical information and requirements to non-technical management and internal stakeholders
Working knowledge of Adobe Creative Suite
Commercially aware with a good understanding of budget management and ROI
An aptitude to plan annually, multiple campaigns and activities
An understanding of marketing and other current marketing trends
An ability to manage multiple projects
An understanding of marketing strategy, marketing techniques, and knowledge of qualitative and quantitative research techniques
Proven record of excellent people and interpersonal skills with strong communication skills at individual and group levels
Excellent project management skills, ability to set goals and manage appropriate activity to achieve them
Extensive knowledge of marketing principles and techniques – both traditional and digital
Knowledge of branding and marketing in the INGO sector
Extensive working knowledge of email marketing platforms