Creative Director

GDSI Limited of Ireland has been shortlisted for the EU-funded project titled "Implementation of the Strategic Communications Plan of the Delegation of the EU to the Philippines."

The overall objective (Impact) to which this action contributes is to enhance the EU's reputation and influence as a strategic and reliable partner to the Philippines, through more effective communication and visibility of EU's principles and values, external policies and actions, by implementing the Strategic Communications Plan of the Delegation of the EU to the Philippines.

The operational base of the project will be in Manila (the Philippines). Experts are expected to be present in the Philippines.

The intended start date is 02 January 2024 and the period of implementation of the contract will be 48 months from this date. 

Currently, we are looking for the Key Expert 2: Creative Director (minimum 220 working days)

Role and main responsibilities (included, but not limited to the following)

·       Conceptualize and oversee the development of visual and written content, including but not limited to branding materials, campaigns, videos, social media content, and other communication materials;

·       Directing the work of designers, copywriters, and other creative professionals to produce high-quality work;

·       Craft compelling copies for various creative assets, such as print materials, digital content, videos, and social media campaigns that would resonate with various audiences, effectively communicating the EU's impact, outcomes, and actions;

·       Conduct research and stay updated on social issues, trends, and innovative approaches to ensure the EU's messaging and creative elements remain relevant and impactful;

·       Ensure consistency and coherence in the EU's visual and verbal messaging across various platforms and channels. Ensure that all creative deliverables adhere to brand guidelines and ethical standards;

·       Collaborate closely with internal stakeholders, including the EU Delegation, subject matter experts, to gather insights and feedback, and incorporate them into the creative process.

Profile required:

Qualifications and skills:

·   University degree in any of the following fields: Fine Arts, Visual Communication, Architecture, Media Studies, Media Arts, Mass Communication, Journalism, or Public Relations;

·       Excellent digital and graphic design skills;

·       Written and oral proficiency in English and Tagalog is required;

·       Knowledge of the Philippines’ market/intended communication audiences.

General Professional Experience

·       At least 6 years of experience in the design and implementation of Communications strategies, Public Relations, marketing strategies.

Specific Professional Experience

·       At least 4 years of hands-on experience in the creative process, marketing, graphic design and brand development;

·       At least 3 years of experience in directing teams of graphic designers, copywriters and videographers, etc.;

·       Proven record in writing and designing unique and well-crafted copies;

·       Proven record of creative visualisation from storyboarding to execution of communication campaigns.

All key experts need to demonstrate in-depth knowledge and experience of the local media landscape, public relations, event management, etc., to support the definition and implementation of communication activities

 All experts must be independent and free from conflicts of interest in the responsibilities they take on.