Brand Manager (Brand Expression), Growth

Connect to your Industry

The best brands in the world stand for something beyond a logo and a colour palette, as important as they both are. They stand for something bigger and view every interaction as a moment to tell their story and help people to understand who they are and the difference they’re here to make in the world.

We’re looking for someone who shares this understanding and passion for the power of brand to join us and help us to differentiate our brand with the community of people we care about.

Sound like the sort of challenge that motivates you? Then keep reading. You might just be who we’re looking for.

The Deloitte brand has come a long way from its beginnings as an audit brand. From being 4th of the Big 4, we’re now number one in almost every single traditional business metric – revenue, profitability, number of people etc, and have been named as the most valuable commercial services brand in the world for several years in a row.  

But getting to the top is one thing – and we’ve just about got there. But maintaining and growing our position is another.

People are making decisions about where they work or who they buy from differently – away from the transactional, to reinforce a set of values and beliefs they hold. Even in b2b. And so, it’s never been more important to help people understand who we are and what we stand for.

Connect to your career at Deloitte     

Deloitte drives progress. Using our vast range of expertise, that covers audit, risk advisory, and consulting services across tax, legal, business, technology and corporate finance, we help our clients become leaders wherever they choose to compete. To do this, we invest in outstanding people. We build teams of future thinkers, with diverse talents and backgrounds, and empower them all to reach for and achieve more.

What brings us all together at Deloitte? It’s how we approach the thousands of decisions we make every day. How we behave, our beliefs and our attitudes. In other words: our values. Whatever we do, wherever we are in the world, we lead the way, serve with integrity, take care of each other, foster inclusion, and collaborate for measurable impact. These five shared values lead every decision we make and action we take, guiding us to deliver impact how and where it matters most.

Connect to your opportunity

We’re on a mission to inspire people who believe business can make a difference on the things that matter. And we need to make sure that positioning comes through at every touch point in our brand – from the way we hire, to our people’s day-to-day experience, the way we run client engagements to our marketing and communication and office environments.

Do that well - and consistently, with confidence. And Deloitte can grow its position and be a brand that people aspire to work for, aspire to work with and is seen as an admired, influential and relevant voice on the topics that matter to business and society.  

Our brand team is at the heart of bringing our brand to life and equipping our 26,000 professionals in the UK with the confidence and the tools to tell our story in the market. We’re a diverse and creative bunch of content, advertising, sponsorship, programme management and yes, brand professionals, based all around the UK.

The role of brand manager is a varied one. No two days are the same. And every day there’s an opportunity to make a meaningful difference - in big strategic ways and smaller, everyday ways.

We’re looking for a Brand Manager to focus on ‘brand expression’ – how we differentiate our brand by what we say, how we say and what it looks like. From working closely with creative agencies (both internal and external), to helping the business tell our story in more engaging language and visuals (and in new spaces/channels).

Alongside the brand managers focused on brand strategy and brand experience, you’ll work across a newly created brand and marketing function, to help shape one biggest brands in business and ensure the power of our brand is felt by clients and key audiences as we go to market.

Connect to your skills and professional experience

This role requires a blend of brand knowledge and understanding (in general and quickly getting up to speed on our guidelines), creativity and the ability to partner effectively with creative agencies and professionals, stakeholder and project management skills, a collaborative way of working, and care for producing excellent work.

We’re not looking for specific industry or sector experience. But you do need to be able to demonstrate experience working across several aspects of brand management. Here’s what we’re looking for:

• Cliché right? But it’s true – first and foremost you’ll be a team player. You’ll work closely alongside two other brand managers. Supporting each other and working collaboratively with people, rather than in competition against them, is a must.
• As one of the go-to people on brand in the business, you’ll be comfortable interpreting and understanding guidelines and standards. You’ll be confident in advising people at all levels of our firm and with varying degrees of brand knowledge (from briefing designers and creatives, to supporting colleagues with limited understanding) on how best to bring our brand to life in new and creative ways, while still remaining ‘on brand’. You’ll also share the responsibility to run and develop brand training.
• Each of our brand managers splits their time between BAU tasks required to run and maintain a leading brand like ours and leading on strategic projects. Experience of running projects – from inception to implementation, through to completion and evaluation is critical. The successful candidate will lead on all brand expressions projects, as well as other projects that help to bring our brand to life.
• Relationships are key to this role. You’ll be required to (and enjoy) building relationships with colleagues across the firm, at all levels. And with external agencies, as this role leads on the collective engagement and understanding of our brand with our external creative suppliers. You’ll need to be able to bring people with you and influence others, as well as feeling comfortable to say ‘no’ and pushing back.
• A combination of the important role the Deloitte brand plays in how we go to market, and the pioneering spirit of our colleagues to push boundaries, means brand expertise is always in demand. People will ask for your help. This feels great and you’ll want to do what you can to help others. But there’s a danger you end up getting pulled in many directions and away from the area you can have the biggest impact. While there will be lots of support and guidance from the team, being able to focus and prioritise is a must.
• You’ll need to have a good grasp of some of the most pressing issues in the world. What matters in business? What’s in the news? What are people worried about or inspired by? And you’ll need to have a view on the role a brand like ours can play in addressing them. We need to stop interrupting what people are interested in and be what people are interested in, so the ability to relate what we’re doing to the real world is essential.
• Care - we’re trying to make people think differently about Deloitte and the role of business. It’s fun - but fun isn’t the same as easy. We have high standards, and you’ll need be considered and take pride in producing great work. And be prepared to roll up your sleeves and push for excellence. Always.

Connect to your business - Enabling Functions

Collaboration is central to everything we do at Deloitte. Bringing your individual skills and experience, and sharing your specialist knowledge, is how you’ll make a far-reaching impact. Come join us.

Connect with your colleagues

"Deloitte’s a large, complex and fast-paced organisation but it’s open to new ideas. Everyone is encouraged to show initiative and challenge the norm.”- Lisa, Enabling Functions

Personal independence

Regulation and controls are standard practice in our industry and Deloitte is no exception. These controls provide important legal protection for both you and the firm. We are subject to a number of audit regulations, one of which requires that certain colleagues abide by specific personal independence constraints (e.g., in relation to any financial interests and employment relationships). This can mean that you and your "Immediate Family Members" are not permitted to hold certain financial interests (shares, funds, bonds etc.) with audit clients of the firm, and also prohibitions on certain employment relationships (e.g., you are not permitted to hold a secondary employment role with SEC audit clients of the firm whilst being employed by the firm). The recruitment team will provide further detail as you progress through the recruitment process or you can contact the Independence team upon request

Our hybrid working policy

You’ll be based in either the Leeds, Birmingham or Manchester office with hybrid working. Our hybrid model enables our people to collaborate, connect and innovate in both a virtual and physical capacity.   As well as remote working, you’ll attend your local office, virtual collaboration spaces and client sites, depending on the requirements of the role.  

At Deloitte we understand the importance of balancing your career alongside your home life.  That’s why we’ll support you to work flexibly through our hybrid working policy. Depending on the requirements of your role, you’ll have the opportunity to work in your local office, virtual collaboration spaces, client sites and remotely. You’ll get the chance to meet face to face when needed, while you collaborate and learn from colleagues, share your experiences, and build the relationships that will fuel your career and prioritise your wellbeing. Please check with your recruiter for the specific working requirements that may apply for your role.

Our commitment to you

Making an impact is more than just what we do: it’s why we’re here. So we work hard to create an environment where you can experience a purpose you believe in, the freedom to be you, and the capacity to go further than ever before.

We want you. The true you. Your own strengths, perspective and personality. So we’re nurturing a culture where everyone belongs, feels supported and heard, and is empowered to make a valuable, personal contribution. You can be sure we’ll take your wellbeing seriously, too. Because it’s only when you’re comfortable and at your best that you can make the kind of impact you, and we, live for.

Your expertise is our capability, so we’ll make sure it never stops growing. Whether it’s from the complex work you do, or the people you collaborate with, you’ll learn every day. Through world-class development, you’ll gain invaluable technical and personal skills. Whatever your level, you’ll learn how to lead.

Connect to your next step

A career at Deloitte is an opportunity to develop in any direction you choose. Join us and you’ll experience a purpose you can believe in and an impact you can see. You’ll be free to bring your true self to work every day. And you’ll never stop growing, whatever your level.

Discover more reasons to connect with us, our people and purpose-driven culture at deloitte.co.uk/careers

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Apply here.