Research Expert

Objective of the Consultancy
The objectives of the consultancy are to:
1) Craft a Distinctive and Authentic National Brand for Suriname, that:

• reflects the rich culture, natural beauty, unique heritage, products from Suriname and showcasing the promising investment opportunities available in Suriname.
• Increases the visibility of Suriname globally, positioning it as an attractive destination for tourists, investors, and potential business partners.
• Inspire national pride and unity through a compelling, shared narrative that resonates with the people of Suriname.
• Ensure seamless execution of the brand across multiple platforms and through impactful international campaigns.

It is important that consultants deliver a hard-nosed and pragmatic brand for Suriname and SITA that, while acknowledging Suriname’s many impressive natural attributes, also supports the country to diversify economy away from a focus on extractives towards sectors that will lead to economic growth and prosperity across the nation.

2) Develop a dynamic and recognizable brand identity for the Suriname Investment and Trade Agency (SITA), which:

• Elevate awareness of SITA’s services and expertise.
• Cultivates customer loyalty and trust in SITA’s capabilities.
• Drives SITA’s growth by attracting new clients and retaining existing ones, positioning the agency as a key player in facilitating trade and investment opportunities.

EXPECTED PROFILE

Education: At least a Bachelor’s degree in Market Research, Economics, Business, Communications, Psychology, or a related field.
Years of Experience: At least 8 years of experience in market research and analysis.

Type of Experience:
• Proven experience in conducting qualitative and quantitative research, stakeholder interviews, and market diagnostics.
• Experience in analyzing national/location perceptions and international market trends.
• Ability to extract meaningful insights and actionable recommendations to inform brand strategy.

Additional Requirements: Experience with branding projects and experience working in Suriname or the Caribbean region would be a plus.

We appreciate your interest in this opportunity. Kindly note that only candidates who meet the required profile will be contacted. If you have any questions or need more information, don’t hesitate to contact us at dem@dem.es.