Communication Expert / Recruitment of a Communication Agency with a view to designing and implementing a communication and visibility strategy for the “ASAL Rural Roads Project”

2. Communication Expert

Role: Leads the development and operationalization of the communication strategy and ensures coherence across all activities and outputs.

Key responsibilities:

-          Draft the detailed communication plan (target audiences, messages, channels, timeline)

-          Define key messages and storytelling approach

-          Develop editorial calendar and content guidelines

-          Ensure consistency across communication tools and activities

-          Support monitoring of implementation and adjust strategy as needed

Qualifications and experience :

-          University degree in communication, journalism, marketing, public relations, or related field.

-          Minimum 7 years of professional experience in communication strategy development and implementation.

-          Proven experience designing communication plans, messaging frameworks, and awareness campaigns.

-          Strong editorial and storytelling skills.

-          Experience in development, infrastructure, environmental, or public sector projects is an asset.

-          Excellent written and spoken English required.