Media & Digital Specialist / Recruitment of a Communication Agency with a view to designing and implementing a communication and visibility strategy for the “ASAL Rural Roads Project”

3. Media & Digital Specialist

Role: Manages media relations and digital dissemination of project communication.

Key responsibilities:

-          Develop and maintain relationships with media (press, radio, TV as relevant)

-          Draft press releases, media kits, and briefing materials

-          Support media coverage of key project events (launch, milestones, closing)

-          Manage and/or contribute to social media presence and digital dissemination

-          Adapt content for online formats (short texts, captions, basic visuals)

-          Monitor media coverage and digital engagement

Qualifications and experience :

-          University degree in media, communication, journalism, digital communication, or related field.

-          Minimum 5 years of professional experience in media relations and digital communication.

-          Demonstrated experience managing press relations and producing media content. Experience managing or contributing to social media communication campaigns.

-          Knowledge of the Kenyan media landscape is highly desirable.

-          Strong writing and content adaptation skills for digital platforms.

Fluency in English required