Marketing and Outreach Specialist

Position Summary: The Marketing and Outreach Specialist will be responsible for developing and maintaining strong relationships with local community groups and organizations to increase awareness of The Career Foundation and its services. In this role, you will be responsible for marketing and outreaching to job seekers, especially those from underrepresented groups to help them access the various employment programs and services of The Career Foundation. A creative and innovative marketing, outreach and community engagement approach will be required to be successful in this role.
Responsibilities

Marketing and Outreach

Plans and executes innovate and effective outreach initiatives targeting appropriate clientele
Ensures that outreach efforts result in successfully filling all service appointments on an ongoing basis
Recruits and registers 15-30 new job seeker clients per week to ensure targets are met
Strategically focuses marketing and outreach efforts towards newcomers, Francophone, PWD, ODSP, OW, Indigenous and youth clients to help ensure program demographic targets are being met
Implements marketing strategies to help promote new projects as needed
Uses social media platforms, communication strategies and creative marketing campaigns to attract new participants and community partners
Promotes and delivers virtual information sessions to increase visibility and awareness of employment services and programs
Supports clients with completing online participant registration forms and assists Employment Specialist with gathering documentation as required
Conducts follow up calls with workshop attendees to encourage program registration
Creates and updates marketing material and social media marketing

Event Support and Coordination

Promotes and delivers virtual information sessions in the community to help increase visibility and awareness of employment services and programs
Conducts follow up calls with workshop attendees to encourage program registration
Supports in the development of new workshop topics that will aid in attracting new clients through virtual employment services
Sets up virtual sessions and events using Zoom and MS teams; sends out event reminders, conducts post event follow up, manages attendance, collects evaluations and troubleshoots technical issues during events
Supports clients with completing online participant registration forms and assists Employment Specialist with gathering documentation as required by funders
Provides upper management and staff with community updates, resources and meeting notes

Community Engagement

Connects with schools and community organizations to encourage referrals
Attends and /or coordinates community events, job fairs, information sessions and other related activities in collaboration with other staff, employers, local organizations and community partners
Sends out event flyers, workshop calendars, and job postings to community partners to help generate referrals / intakes
Responds to general inquiries pertaining to programs, services, referrals, and partnerships
Attends monthly community partner meetings and planning tables to help promote The Career Foundation programs and services
Coordinates with staff and management on participation in community engagement activities/ events
Assists and coordinates special projects in collaboration with community partners on behalf of The Career Foundation
Assists the Project Support Assistant with creating marketing material, trackers, surveys, outreach strategies and action plans for community priorities
Assist with other duties as needed

Qualifications

Diploma or degree preferably in marketing, communications, promotions or business is required
2 years’ experience conducting successful outreach and marketing initiatives
Knowledge and experience with disability services, Ontario Works, ODSP, Indigenous communities, youth, and other vulnerable populations an asset
Record of achieving and exceeding outreach targets
Ability to effectively apply sales strategies to market programs and generate a constant pipeline of outreach venues and opportunities
Business development, career counselling/facilitation experience considered a strong asset
Knowledge of employment services or human resources/recruitment field a plus
Skilled at locating and synthesizing information from a variety of sources
Excellent verbal and written communication skills
Strong interpersonal skills and presentation /facilitation skills
Knowledge of local labour market, job search strategies and techniques needed
Proficiency in Microsoft Office applications, Microsoft Teams, Zoom and other virtual meeting/conferencing software packages
Proficiency in Microsoft Excel, Data Analysis, tracking tools and data management
Multi-tasking skills to prioritize and consistently produce high-quality work within deadlines
Flexible approach to work to ensure that all requirements of the program are met
Energetic, creative and innovative thinker willing to think ‘outside the box’
Willingness to go above and beyond to meet the intake needs of the programs