Consider this, when you’re looking for a brand new car, do you take the time to read as much as you can about the myriad of models available on the market that the manufacturers publish or do you consult a friend or expert who you think has a better knowledge of cars?
What you probably do is both but the truth is that when someone offers proof that a product or service is truly worth investing in and will be of value, people feel more comfortable when making the decision to purchase.
Nowadays, the majority of clients will take time to research an organization before getting in touch. According to marketing studies, that research mainly tends to focus on what other customers have said about the company and this includes recruitment companies, such as DevelopmentAid Recruitment Solutions (DRS) too.
Apart from adding strong testimonials to its website, a company can also use testimonials in its online marketing plan. Let’s see how this works.
What is a testimonial?
Testimonials are comments made about a company by an outside source, such as a client or an employee. There are various types of testimonials, including social media reviews, press coverage, comments, and even user-generated content.
Here’s what a testimonial might look like:
“We have been collaborating with DRS for the past two years. Their professionalism, support and level of understanding of our needs has been very high and consistent throughout all the processes that they helped us with. They have helped us fill the first Executive vacancy role that we had in the company since it began and also another vital role, the Director of Operations, which we had been struggling to fill! We are thrilled with the people we found, and that is thanks to the DRS team! Our Chief Delivery Officer has now been with us for about a year and we are extremely grateful to have him board!” Sabina Bodea People Operations Manager.
Client testimonials
A testimonial can be a client’s brief comment about their experience with a business (similar to the example above). It can be positive or contain justified criticism. Testimonials can feature on a company’s website, social media pages, and even on third-party online sources where previous customers share their opinions.
Employee testimonials
These are statements made by former or current staff members about what it’s like being an employee of the company in question and can include evaluations of the work environment and benefits package, how well the working environment corresponds to the job description, perhaps offer some advice about how to thrive there, and any additional pertinent information that could aid in the recruitment process.
Why are testimonials important in recruitment?
A traditional testimonial still ranks as one of the most effective sales strategies. Companies can describe in detail the advantages of working for them, that is part of their job after all, but unless people have confirmation from a third party, there’s little chance they will believe it all.
Testimonials provided by clients about a company can help to achieve the following:
🔹 When prospective clients view sincere testimonials from previous customers or applicants, the credibility of the company increases.
🔹 Testimonials give recruitment companies the chance to highlight their accomplishments and demonstrate their aptitude for locating and matching qualified applicants with appropriate job openings.
🔹 It’s safe to say that testimonials serve as word-of-mouth advertising, and positive word-of-mouth is quite effective, having a persuasive impact on potential customers. Furthermore, a company’s marketing strategy will benefit from adding testimonials to blogs and social media posts since they underline the great experience a potential customer can expect from working with that company.
💡 Tip: Although testimonials help to improve the image of an organization and confirm that it is operating well, it’s also important to take on board mixed or unfavorable testimonials since these can help to correct any issues.
It’s important to note that, when it comes to recruitment services, testimonials can be helpful when potential clients want to examine how effectively you can handle their challenges by taking a look at how you’ve handled similar challenges for others.
In contrast to what a company claims about itself, nine out of ten customers say they place more value on what actual other people have to say about it. This is due to the fact that a happy customer is making a personal recommendation, as opposed to content that a company can write about itself.
Needless to say, positive client recommendations come from positive interactions with the company and effective results and this is exactly what DevelopmentAid Recruitment Services (DRS) aims for –creating a perfect customer experience – which can lead to customer satisfaction and as a result good testimonials which can then be published on various online sources. Here’s one of many testimonials about DRS:
With more than 15 years of experience of filling positions in the development and humanitarian sectors and a constantly expanding extensive database of 65,000 junior, mid-level, and top-level executives, DRS has proved its effectiveness as a recruitment service agency. We always consider our clients’ needs, take into account their culture, vision, and objective and, not the least, their budget. In addition, our pricing is one of the best on the market and you can ask how we know this when you get in touch with us about your next project.
DRS will never refuse to work with hard-to-fill positions
There is a skills gap that makes it difficult for various organizations to fill certain roles that not too long ago had a large candidate pool. Positions that are difficult to fill are caused by a variety of circumstances, including geographical location, economic situations, candidate shortage, and lack of qualifications. In addition, some roles are difficult to fill due to societal shifts as we turn away from traditional industries. At DRS we attempt to solve this issue, helping clients to find the right candidates for hard-to-fill positions.
Final word
Client testimonials can help those customers who are sitting on the fence to decide whether or not to purchase a product or service and also boost the credibility of an organization. Even today, old-fashioned testimonials continue to play an important role in various industries, including the recruitment sector. It doesn’t matter if a testimonial is rather short and sounds informal, it still has great potential to attract clients to a company, thus increasing the value of its brand.
