The European Bank for Reconstruction and Development (EBRD) and the European Union (EU) are supporting Albania in strengthening its tourism sector through targeted investments in infrastructure, local businesses, and skills, according to a press release published on 15 July 2026. The initiative focuses on the city of Berat, where tourism is opening new opportunities for local enterprises and communities. The joint effort combines financial support with practical improvements to connectivity and services. It aims to make Albania a more competitive tourism destination. The collaboration reflects a broader push to link infrastructure development with local economic growth.
Berat, home to a historic fortress and located near Tomorri National Park, has become a focal point of the intervention. The area attracts visitors interested in cultural heritage and nature-based experiences. Family-run wineries and agritourism operators form part of the local tourism landscape. Improving access to these attractions has been identified as a priority. The context underscores how tourism can serve as a driver of community-level development.
Improved roads and bridges in Berat are making key attractions more accessible, including Tomorri National Park and the historic fortress. Support is also being channeled to family-run wineries, agritourism operators, and other local entrepreneurs. These businesses are being helped to design new experiences for visitors and expand their operations. The investments target both physical infrastructure and the capacity of local enterprises. Together, these actions strengthen the tourism value chain in the region.
The measures form part of the €100 million Albania Infrastructure and Tourism-Enabling Project, financed by the EBRD and the EU. The project seeks to enhance connectivity while strengthening the local tourism offer. Its stated goals include job creation and support for communities. By combining infrastructure upgrades with business development, the program addresses multiple dimensions of tourism growth. It positions Albania to compete more effectively in the regional tourism market.
The initiative highlights how coordinated investment can translate into tangible benefits for local communities. Berat stands as an example of tourism-linked development supported by international partners. The program continues to advance improvements in infrastructure and enterprise support. Its focus remains on connectivity, competitiveness, and community impact. Through this effort, the EBRD and the EU are helping shape the future of tourism in Albania.
