WWF and BCG Digital Ventures are launching a revolutionary digital platform that uses blockchain and other technologies to track food and products, and helps people and business to avoid illegal, environmentally-damaging or unethical goods.
The global platform, titled OpenSC, enables anyone to scan product QR codes with a smartphone camera, which automatically takes them to information about where a specific product came from, when and how it was produced, and how it journeyed along the supply chain.
OpenSC enables businesses to track their products, such as food and tissue paper, by attaching to products a digital tag (such as an RFID tag) at their original point of production and linking these to a blockchain platform. The blockchain, which cannot be tampered with, records the movement of the product and can also store additional information, such as the temperature of food in storage.
“Unsustainable production of food and goods is a major driver of environmental damage and some of the worst supply chains remain rife with human rights issues. For the first time ever, OpenSC gives consumers the power to track their purchases from source to store, enabling them to buy and importantly, demand sustainable and ethical, fair products from companies. OpenSC is a game-changer, massively increasing transparency and accountability,” said Marco Lambertini, WWF International Director General.
OpenSC has been launched following an award-winning pilot by WWF and its partners that used blockchain to track tuna caught in the Pacific. It draws on 30 years of WWF’s leadership in supply chain transformations to improve environment outcomes and BCGDV’s expertise in developing blockchain-enabled supply chain traceability and launching innovative start ups.
OpenSC-tracked produce will be served to business leaders at the World Economic Forum in Davos on 24 January by WWF International Director General Marco Lambertini and BCGDV CEO Stefan Gross-Selbeck. This will enable business leaders to sit down for a meal at Davos and have full transparency of where their food has come from.
Original source: WWF
Published on 17 January 2019
