Images of animals appear in about 20 per cent of all ads. Yet 90 per cent of the most popular animals featured in ads are either endangered or threatened. We’re calling for companies to contribute to The Lion’s Share fund for each advertisement they use featuring an animal.
The United Nations Development Programme has the world’s largest portfolio of environmental development programmes. This brings with it many years of experience distributing funds and managing development programmes in an efficient, transparent and accountable way. UNDP will host the initiative’s Secretariat, which will manage the overall operations of the fund.
Original source: UNDP
Published on 17 May 2019
