A new three-year partnership between Unilever brand Dove and UNICEF that will help 10 million young people in Brazil, India and Indonesia gain better self-esteem and body confidence by 2022 has launched.
The partnership will see Dove and UNICEF adapt modules on self-esteem and body confidence from the Dove Self-Esteem Project and include them in UNICEF programmes that teach young people essential life skills.
“Young people are some of the world’s best advocates, creators, and thinkers. Yet, feelings of disempowerment, low self-esteem, and a lack of confidence too often prevent them from speaking out, standing up for what they believe in and reaching their full potential,” said UNICEF Executive Director Henrietta Fore. “Through our new partnership with the Dove Self-Esteem Project, we are hoping to change that.”
This new partnership brings together the specialised skills, experience and resources of these two global organisations, both of which are leaders in their fields.
The Dove Self-Esteem Project, which has so far reached 35 million young people, is the largest provider of self-esteem and body confidence education in the world. The Dove Self-Esteem Project has been working to better understand the damage that low self-esteem can have on young people.
In 2017, new research by the Dove Self-Esteem Project revealed that 7 in 10 girls with low body esteem fail to assert themselves or ask for help in school because they do not feel confident about the way they look. The same research showed that 8 in 10 girls with low body esteem have put their health at risk, for example by not attending a doctor’s appointment or skipping meals.
Original source: UNICEF
Published on 05 June 2019
