Clé de Peau Beauté, the luxury skincare and makeup brand of Tokyo-based Shiseido Company Limited, on International Day of the Girl, pledged the world’s largest contribution of US$8.7 million to support UNICEF’s Gender Equality Program.
Worldwide, 1 in 4 adolescent girls aged 15-19 is not in employment, education or training compared to 1 in 10 boys of the same age. As the first Japanese brand to commit to a multi-year global partnership with UNICEF in girls’ empowerment and education, Clé de Peau Beauté will contribute to global efforts to support 6.5 million girls through education, employment and empowerment programs.
“Education is one of the best ladders out of poverty,” said UNICEF Executive Director Henrietta Fore. “While there has been significant progress in primary school enrollment for girls, too many of them are denied the opportunity to advance to secondary school. Early marriage, poverty, discrimination and gender bias are some of the barriers that girls have to overcome to pursue their education. With the support of partners like Clé de Peau Beauté, we can help address these barriers.”
The partnership will support UNICEF’s work in Bangladesh, Kyrgyzstan and Niger, among other countries and regions, to promote education in science, technology, engineering and math (STEM) – areas which are traditionally stifled because of stereotypes and gender norms towards girls. Girls will also learn skills such as self-confidence, teamwork, and decision-making as well as have access to mentorships so that they can successfully transition to the workforce.
To further demonstrate the brand’s commitment to advocating for women and girls’ education, Clé de Peau Beauté will also pledge a percentage of global sales of the bestselling product, The Serum, to support UNICEF’s girls’ empowerment programs. By empowering every woman to take action and lend her support in this global movement, the brand is playing a proactive role in addressing global social issues such as gender inequality.
Education is the key to unlocking opportunity. The power to light up the world is within every individual, and through this united effort, Clé de Peau Beauté and UNICEF are standing with girls globally, as they transform the world for themselves, their families and their communities.
Original source: UNICEF
Published on 11 October 2019
