Celebrating the diversity of radio, the medium people use the most

Celebrating the diversity of radio, the medium people use the most

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In an era of rapid media evolution, radio still has the power to bring people together and provide communities with vital news and information, the UN Secretary-General has said.

In a message for World Radio Day 2020, celebrated on Thursday, António Guterres highlighted how the pioneering medium celebrates diversity and contributes to global peace.

“Radio offers a wonderful display of diversity in its formats, in its languages, and among radio professionals themselves. This sends an important message to the world”, the UN chief said.

“As we strive to achieve the Sustainable Development Goals and tackle the climate crisis, radio has a key role to play as a source of information and inspiration alike.”

The diversity of radio content and programming, as well as the plurality of opinions expressed, is matched by the variety of broadcasting channels, according to the UN cultural agency, UNESCO.

Whether you listen to AM, FM or digital radio in your car, stream stations on the web, or download podcasts to your phone, you are experiencing what is the world’s most widely consumed medium.

“Through the freedom it offers, radio is thus a unique means of promoting cultural diversity. This is particularly the case for indigenous peoples, for whom radio can be an accessible medium for sharing their experiences, promoting their cultures and expressing their ideas in their own languages,” Director-General Audrey Azoulay stated.

The diversity of radio content and programming, as well as the plurality of opinions expressed, is matched by the variety of broadcasting channels, according to the UN cultural agency, UNESCO.

Whether you listen to AM, FM or digital radio in your car, stream stations on the web, or download podcasts to your phone, you are experiencing what is the world’s most widely consumed medium.

As UNESCO observed, radio is uniquely positioned to bring communities together and foster positive dialogue for change.

It remains a vital component of some UN field operations as they help countries navigate the difficult path from conflict to peace.

Original source: UN News
Published on 12 February 2020