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Add to Preferred SourcesThe impact of COVID-19 containment measures has brought more consumers online and subsequently urged firms, especially small businesses, to go digital, according to the latest policy brief by the APEC Policy Support Unit and The Asia Foundation.
The report, “Supporting MSMEs’ Digitalization Amid COVID-19,” recommends policymakers around the region to prioritize facilitation measures to make it easier for small businesses to operate online considering that the window between business survival and closure is narrowing amid the pandemic.
“To remain competitive, small businesses have to adapt quickly to the new realities of the market,” said Dr. Denis Hew, Director of the APEC Policy Support Unit. “There is little to no choice at all for them but to go digital, especially considering that containment measures will likely persist for some time or need to be re-introduced.”
The role of small businesses is extremely significant in the APEC region. These firms contribute between 40 to 60 percent to the gross domestic product (GDP) in most economies and employ around 60 percent of all workers across the 21 members. There are nearly 150 million businesses considered to be small businesses in the region.
The report finds that promoting the adoption of digital tools and solutions will help small businesses tap new revenue streams, reduce costs and eliminate pain points during the COVID-19 crisis, particularly around managing transactions at a distance, delivering goods efficiently and engaging with consumers.
Despite the benefits, it is crucial to recognize that digital solutions are not a panacea and have their own set of challenges, including cybersecurity and data privacy concerns, exposure to digital fraud, misinformation and digital divide and infrastructure issues.
The report highlights policy recommendations that policymakers can consider in their effort to accelerate benefits for small businesses in going digital, particularly those in the food and beverage sector as well as the retail and wholesale sector. The recommendations include:
- Focusing on overcoming digital divide and onboarding.
- Promoting lower data costs.
- Promoting digital literacy.
- Supporting access to mobile money and fintech.
- Enhancing trust in digital solutions.
- Addressing competition issues.
- Promoting regional cooperation and public-private partnerships.
Moreover, as the COVID-19 situation evolves, the report suggests APEC policymakers consider expanding their support to other sectors such as the tourism and hospitality sectors.
Read the full report: Supporting MSMEs’ Digitalization Amid COVID-19.
Original source: APEC
Published on 15 July 2020