Media Habits of Women Survey

Project: Media Habits of Women of Reproductive Age: Quantitative Survey

Description:
The promotion campaign on the use of contraceptive methods was designed following the findings and recommendation of the 2004 contraceptive survey conducted by Domrei Research and Consulting for the Ministry of Health and KfW. The objectives of the campaign were to strengthen women’s confidence in modern contraceptive methods, to inform them of the side effects and benefits associated with modern contraceptive methods, to empower them with knowledge about contraceptive methods and dispel misunderstandings about side effects of the modern contraceptive methods - particularly for the IUD In preparation for Phase 2 of the MoH promotion campaign Domrei conducted a second “Media Habits Survey” to determine media and reproductive habits of women of reproductive age (15-45 years) in four border provinces in Cambodia. The specific objectives of the second survey were to collect and analyze data from 268 women of reproductive age to assess specific habits and characteristics of rural women of reproductive age associated with the mass media, and their knowledge, attitudes and perception about contraception