Provision of services linked to the Organisation of Information and Communication Campaigns

Reference number: PO/2018-06/A2

Information about a framework agreement or a dynamic purchasing system:
The procurement involves the establishment of a framework agreement with several operators

Description of the procurement:
The participating European Union institutions and bodies wish to use specialised agencies in communication and public relations to carry out information and communication campaigns.
For the purposes of this call for tenders, an information and communication campaign is defined as a planned sequence of inter-related communication activities sharing a common narrative, targeting the same audience and having a specific timeline and dedicated budget. The objective is to deliver a defined and measurable outcome.
The ordering service could ask the contractor to provide the whole range of steps that make up a campaign: (design, implementation, follow-up, and evaluation) or only a selection thereof.
The subject matter of the campaign will cover the European Union policies, programmes and activities under the responsibility of the participating institutions and bodies, with particular emphasis on its political priorities.
In what concerns the European Commission, communication will mainly focus on the strategic priorities announced in 2014.

Duration of the contract: 48 months