Creative Europe Programme - Media: Generation and Reinvestment, 608250

Call reference: EACEA/01/2018

Programme title: Creative Europe Programme - Media

Reference number: 608250

Action title: Generation and Reinvestment

Support to the International Sales Agents of European Cinematographic Films

Summary of the action: Within the specific objective of promoting transnational circulation, one of the priorities of the MEDIA Sub-programme is the following:
• supporting theatrical distribution through transnational marketing, branding, distribution and exhibition of audiovisual works;

The MEDIA Sub-programme shall provide support for the following:
• establishing systems of support for the distribution of non-national European films through theatrical distribution and on other platforms as well as for international sales activities, in particular the subtitling, dubbing and audio-description of audiovisual works.

The aim of the "Sales Agents" scheme is to encourage and support the wider transnational distribution of recent European films by providing funds to sales agents, based upon their performance on the market, for further reinvestment in new non-national European films. The scheme also aims to encourage the development of links between the production and distribution sectors thus improving the competitive position of non-national European films and the competitiveness of European companies.