PUBLIKUM 2.0: Uniting auteur tradition and the AV industry of tomorrow through shared excitement for audience insights: PUBLIKUM2.0

Programme(s): Creative Europe Programme (CREA)-undefined

Topic(s): CREA-MEDIA-2021-INNOVBUSMOD

Type of action: CREA Project Grants

Project ID: 101053491

Objective: This proposal is a continuation of the PUBLIKUM project. The three objectives of the proposal are: . Promotion: Marketing of PUBLIKUM in Europe and rest of world. . Innovation: Develop data and technology to look across, back and ahead. . Expansion: Enter the gaming industry The three objectives will contain activities within marketing and sales of existing solution, introduce PUBLIKUM to new business areas and develop panels and new ways to reach specific target groups across markets. Further, the project will collect and combine AV data and structure this data into a new insight platform presenting the creative industries with more creative versions of predictive tools and insight into thoughts and feelings of not only the home market but also of an audience in a selected export market. Lastly, making PUBLIKUM available and relevant to the gaming industry with a focus on narrative games. The overall output of the activities and objectives is to strengthen the European film industry as well as new business areas in an increased audience awareness from a creative as well as commercial perspective. Read about the PUBLIKUM project at www.publikum.io