Nigeria Digital Identification for Development Project: Consultancy Services for the Development of a Communication Strategy for the ID4D Ecosystem

Project ID: P167183

Project Title: Nigeria Digital Identification for Development Project

Bid/Contract Reference No: NG-NIMC-PPA-70

Scope of Contract:

The firm will design the Communications Strategy and materials with the aim of providing clarity on the new ecosystem enrollment model for both internal and external audiences. The objective is assuring the quality, tone and consistency of various communication products and stakeholder engagement efforts both internally and externally. The objectives are:

To develop a comprehensive five-year Communications Strategy and guidelines for communications, knowledge sharing, public awareness and publicity;
To develop a five-year communications action plan for effective and efficient communications about the ecosystem enrollment model.
To support the ECSU and PIU in the implementation of the Communications Strategy and action plan.
3. SCOPE OF SERVICES

The scope of services covers conceptualizing, planning, organizing, directing, implementing and supporting the overall communication strategy and internal and external communications campaigns for the ID4D Project.

Task 1: Rapid situation analysis and assessment of best practice

This activity should ultimately result in a set of strategic choices that will guide the implementing agencies and ensure that objectives are achieved with maximum efficiency, effectiveness and minimum cost. This should be achieved by:

Working closely with the ECSU and PIU to determine the communication requirements that must be met to support the goals of the five-year ID4D Project;
Undertaking a rapid situation analysis of the current communication and public relations activities being undertaken by NIMC.
Assessing best practice internationally on communications in the ID sector.
Task 2: Develop Communications Strategy and five-year action plan for the project to enhance the awareness, understanding, and knowledge of the ecosystem enrollment model

For both internal and external communications the Strategy should enhance the awareness, understanding, and knowledge of the ecosystem enrollment model by: identifying the target audiences and the communications objectives for each target audience (stakeholder mapping), identifying key messages and strategies for both internal and external communications that will guide the design and implementation of communications campaigns and specifying appropriate communication channels, dissemination methods and media such as video, print, web/online media, traditional media, and social media, among others, to effectively communicate key messages to specific stakeholders
For the 5-year communications plan: identifying and detailing approaches for fulfilling the communication requirements in a comprehensive and coordinated communication strategy; delineating roles and responsibilities of the ECSU and the PIU for implementing the communications strategy; preparing an action plan and implementation plan for the approved communication strategy; providing for customization of the strategy by enrollment partners or according to geopolitical zone/State: The strategy may provide guidelines for customizing the communications plans by enrollment partners and according to geographical location; and social media strategy: Develop a social media strategy (including informational chatbots) for handling various communications and information campaigns during the program implementation.
Prepare a list of resource requirements (human and financial) and estimated implementation budget for the proposed communication strategy and action plan;
Task 3: Support the ECSU and PIU in the production and implementation of communications campaigns

Support ECSU and PIU in engaging a Creative Agency: Develop a scope of work for engagement of a Creative Agency to develop various media in accordance with the branding guidelines in the communications strategy.
Support ECSU and PIU in engaging a Media/ Advertising Agency: Develop a scope of work for engagement of such an agency to plan and execute the various media and advertising activities as defined in the communications strategy. These will include activating campaigns across various channels.
Develop delivery and packaging plans for messages which includes the design of various types of media products (e.g. print and electronic) that can be employed to promote the ecosystem enrolment model;
Develop clear guidance for ECSU and PIU staff and for enrolment patterns to leverage websites and social media, stakeholder engagement (workshops, press conferences, etc.), radio, TV, etc. for communications campaigns, including developing the Project’s online presence;
Provide technical assistance and support to the communications personnel at the ECSU and PIU in the implementation of communications activities.
Task 4: Introduce a simple and effective system to monitor the quality and effectiveness of communications interventions 

The system should include the use of monitoring information at various levels for constant improvement of communication activities.
Provide templates and inputs which will enable the ECSU and PIU communications staff to produce six-monthly monitoring reports.
Develop a mechanism to forecast and manage likely communication crises before they occur.

Duration of Contract: 12 Month(s)