Guest Survey 2017

Detailed project description: The aim of “Guest Survey 2017” was to provide information about attitudes and tourist expenditure in Montenegro, i.e. the motivation for their trip to Montenegro, activities during their stay, source of information about the destination, their satisfaction with the tourism offer, along with data about sociodemographic characteristics of the tourists. The research was carried out among 25000 domestic and foreign tourists who resided in commercial accommodation capacities on the Montenegrin coastline, in 6 Montenegrin municipalities, and this was carried out in line with THOMAS methodology.

Type of services provided: 

• Research methodology design including sample design and questionaries
• Field research among 2,500 domestic and foreign tourists
• Statistical data analysis
• Reporting

Name of client: National Tourism Organization (NTO)

Origin of funding:  National Tourism Organization (NTO)