Information project for promotion pf fresh fruits (cherries and blueberries) in third countries (UK, India and UAE): EUFFG

Programme(s): Promotion of Agricultural Products (AGRIP)-undefined

Topic: AGRIP-MULTI-2022-TC-ALL

Type of action: AGRIP Project Grants

Project ID: 101095344

Objective:

The proposal falls in AGRIP-MULTI-2022-TC-ALL-Information provision and promotion programs targeting any third country(ies), defined in Article 5(4)(b) of
Regulation (EU) No 1144/2014. The proposal is for promotion of fresh fruits (cherries and blueberries) in third countries United Kingdom (UK), India and
United Arab Emirates (UAE). General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target
countries and target groups, and all of its actions are in accordance with Regulation(EU)№1144/2014. The objectives: Enhancing the image of European
fresh fruits and to increase the market share of European fresh fruits in the target markets UK, UAE and India. The action strategy is strongly related to
project’s objectives and market analysis results. The action joins together 2 proposing organizations from Greece(AC Rachi) and Romania(FructProd
Association). Each proposing organization had established a wide cultivation network with high quality standards and significant importance to local
economies. The activities has been chosen by taking into account the most reliable, up-to-date information and promotional channels that correspond to
specific market needs. To this purpose the main characteristics of the target markets(consumer behavior, demand, distribution network) and the
corresponding target groups have been taken into account, in order to achieve the best possible results. The high nutritional value of European Fresh fruits
are ensured by the applicable standards, the requirements relating to the production of agricultural production methods in the Union with regular
consumption. Total budget of the proposal: 3.943.884euro