Leveraging Data and AI to Empower Citizens to Make Healthier and More Sustainable Food Choices: WiseFood

Programme(s): HORIZON.2.6 - Food, Bioeconomy Natural Resources, Agriculture and Environment

Topic(s): HORIZON-CL6-2024-FARM2FORK-01-5 - Creating smart and attractive tools to enhance healthy and sustainable food provision, eating and treating of food at home

Call for proposal: HORIZON-CL6-2024-FARM2FORK-01

Funding Scheme: HORIZON-IA - HORIZON Innovation Actions

Grant agreement ID: 101181895

Objective:
WiseFood aims at developing smart digital applications that will empower citizens to make healthier and more sustainable food choices. It will leverage state-of-the-art Artificial Intelligence (AI) techniques and tools, combining the factual knowledge representation capacity of Knowledge Graphs with the natural language understanding, generation, and reasoning abilities of Large Language Models. These will allow us to build novel tools that democratize access to reliable food-related information and go beyond the current levels of personalization and contextualization offered by existing food recommenders. The developed applications will be user- friendly and integrate seamlessly into daily life, not requiring specialized IT skills or devices. Our goal is to bridge the divide between knowledge, intention, and action with end-to-end intelligent solutions. A human-in-the-loop approach with food domain experts, including nutritionists, will be applied to ensure alignment with national policies and guidelines. Living Labs implementing a multi-actor approach are foreseen to co-create the envisioned solutions. These will take place in three different countries, Ireland, Hungary, and Slovenia, with the latter being an already established and operational short food supply chain Living Lab. The outcomes of WiseFood will enhance the overall food ecosystem, by promoting healthier dietary habits, reducing the ecological footprint of food consumption, and fostering a culture of well-informed and eco-conscious citizens.