Kohezija za vse: Brez Meja /Senza confini/ Cohesion for All: Without Borders (2023CE16BAT255 - 2023-SI-NOBORDERS)

Programme(s): Information Measures for the EU Cohesion policy (IMREG)

Project ID: 101172468 

Topic(s): IMREG-2023-INFOME

Type of action: IMREG Project Grants

Objective:
The project proposal is based on building awareness about the role EU Cohesion policy has on lives of Europeans, focusing on Interreg cross-border cooperation. Collaboration between PiNA , national broadcaster RTV Slovenia and RAI FJK, will create and spread information about Interreg, and especially the cross-border program Italy-Slovenia, and thus provide much-needed context to main target groups and individuals. The project proposal is based on two successful implementations (GREEN Cohesion and GREEN Cohesion for YOUTH) and the understanding the needs of the defined target groups. It joins communication and educational efforts, in order to inform and raise the participation of target groups in the development of Interreg programs post 2027. Communication efforts will result in 15 television reportages for established TV shows, 2 talk show, 10 thematic radio shows, more than 30 multimedia on-line contribution, 3 participations the morning television show “Dobro jutro”. All produced media materials will be broadcasted on the channels of RTV Slovenia and RAI FJK. To promote good practices and results of past project 5 thematic itineraries for high school excursions and family trips will be developed. The promotion of itineraries will be done through the media campaign “ezmejne sledi”, which will consist of 5 TV reportages, 5 field radio shows and 5 advertisements. All the campaign materials will be broadcasted on RTV Slovenia and RAI FJK. Educational efforts will be focused on developing of educational contents including educational materials and tools for high school student and information materials for stakeholders, including citizens of the region. During its duration, the proposed project will connect partner organizations, strengthen the understanding of cohesion policy and Interreg among the target groups and foster active participation involved young people and stakeholders. Special emphasizes will be giver to dissemination, as the produced tools.