Granta Consulting

The Place Branding is a new discipline, sometimes misunderstood and applied. Modeling the image of a country is much more than promoting tourism, devising a slogan or placing an advertising campaign on CNN.

In GRANTA we believe in the strength of innovation, of the messages transmitted through sensations and experiences, of the enormous power of the strategy applied to communication .

We have dived into hundreds of projects, articles and pseudo-denominated plans of Place Branding . The majority of them, overturned in spectacular advertising campaigns whose objective is the immediate tourist flow.