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eye square GmbH
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General
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Details
Legal residence:Germany
Organization type:Consulting organization
Funding agencies: Reconstruction Credit Institute /Kreditanstalt fur Wiederaufbau (HQ), Other, Horizon Europe (2021 - 2027)
Sectors: Marketing, Research
Status:
Active
About
eye square offers a unique live & implicit market research approach to detect the decisive signals in the digital now. With our market research solutions, we can test & predict user experience, brand and media experience, shopper experience. We ensure business success. Transparent, real and causal.Founded in 1999, eye square pioneered the use of eye tracking for user and market research. Based on our experience we have built up one of the largest databases for user experience, eye tracking, and advertising effectiveness data worldwide. These data allow us to benchmark how users experience new websites, mobile applications, products and advertisements against established biomarkers.eye square’s extensive client portfolio include major companies such as eBay, LG Electronics, Vattenfall, Deutsche Telekom, Google, P&G, just to mention a few. Our teams are based in Berlin, New York, London, Hong Kong and Tokyo from where they conduct their national and international projects in all parts of the world.
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