Lesieur Cristal

For nearly 80 years, Lesieur Cristal has played a key role in the socio-economic development of Morocco as a structuring agro-industrial player, appreciated by consumers as well as partners in its ecosystem.

Backed by its backing from the Avril group, a leading international player, and the confidence of major Moroccan institutional shareholders, Lesieur Cristal has established itself as a major player in its field of activity.

The Covid-19 crisis has demonstrated Lesieur Cristal's ability to assume its role as a supplier of a basic necessity product to the national market, in an environment turned upside down by the crisis, by guaranteeing the supply of households and the availability of products.

In addition, the company is continuing its development dynamic based on an ambitious and controlled strategy, driven by a dynamic organization, committed human resources, governance that meets the highest standards of listed companies and an exemplary integrated approach in terms of social responsibility and environmental.

The consolidation of its achievements allows the achievement of its legitimate ambitions of international expansion, a major pillar of its strategic plan, the objective of which is to become a benchmark player on a continental scale.

Thus, by capitalizing on its leadership in Morocco, Lesieur Cristal will be able to contribute to meeting the challenges of Africa, which offers numerous industrial and socio-economic opportunities.