Pakistan Tourism Development Corporation (PTDC)

Tourism is a focused area of the present government. Several initiatives are being undertaken to garner the potential offered by the tourism industry. To develop and enhance coordination with provinces, federal ministries, and private actors, facilitate in the development of policies, strategies, framework, etc, to market and promote tourism potentials nationally and internationally; and capacity building for the provision of quality human resource, the Government has constituted the National Tourism Coordination Board (NTCB). NTCB is mandated to:

Coordinate with provincial, national and international organizations dealing with the tourism sector.
Market and Promote tourism potential of Pakistan.
Facilitate the provinces in developing a regulatory framework for quality standards in the Hospitality sector.
Coordinate national participation in tourism related international expos and events.
Develop synergies amongst provinces and regions.
Provide Technical assistance to provinces to develop institutions in tourism sectors.