Omdia (formerly known as Ovum Europe Ltd.)

At the start of 2020 we formed Omdia by unifying the depth and breadth of expertise from Informa Tech’s legacy research brands: Ovum, IHS Markit Technology, Tractica and Heavy Reading. This empowered us to serve the technology industry like never before.

Today, we help organizations make better technology choices for their business and enable technology innovators to better understand and reach the markets they hope to serve.

Ovum is a leading global technology research and advisory firm. Through its 180 analysts worldwide it offers expert analysis and strategic insight across the IT, telecoms, and media industries.

Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology business leaders, CIOs, vendors, service providers, and regulators looking for comprehensive, accurate and insightful market data, research and consulting.

With 23 offices across six continents, Ovum offers a truly global perspective on technology and media markets and provides thousands of clients with insight including workflow tools, forecasts, surveys, market assessments, technology audits and opinion.

We are part of Informa Group, the world’s leading provider of business intelligence. Informa has over 6,000 employees and delivers specialised information to companies operating in sectors including agriculture, consumer, commodities, energy & utilities, financial services, healthcare & pharmaceuticals, maritime, telecoms, media, and IT.