Action Global Communications Ltd (Cyprus) Member

Action Global Communications is an independent, full-service, public relations consultancy specialising in the creation, development and implementation of awareness raising campaigns, event organisation and logistics. Founded in 1971, Action has 49 years of experience delivering game changing ideas that shape perceptions and build a positive reputation for our clients.

With our own network of forty offices spanning across Central and Eastern Europe, the Balkans, Russia, the CIS countries, Central Asia, the Middle East, North Africa and the Mediterranean region, and an affiliate network which spans the globe, Action is the only independent communications network, focusing on emerging markets, coordinating campaigns and delivering communication management across such an array of diverse markets providing hands-on local insights and industry expertise in dozens of industry verticals.

Our focus is on providing top notch expertise in developing innovative and effective communication and campaign frameworks based on the thorough analysis of the target and stakeholder groups, their needs and interests, as well as media analytics, including both traditional and online media. This allows us to craft effective methods of engagement, tailor bespoke key messages and select the most appropriate dissemination methods for each of the groups. Effective digital and media campaigns run by Action, make a sustainable impact on the awareness of targeted groups and created numerous multiplier opportunities for further promotion of the campaign objectives.

With a strong background and know-how from the communication, visibility and public relations spectrum, Action Global has developed and implemented communication strategies for institutional and private sector clients, designed and run major national and international awareness raising campaigns, and provided conceptual, technical and logistical support in the organisation of multi-stakeholder, policy dialogue, education and promotional events worldwide.

Close consultations with the main stakeholders, beneficiaries, along with the expertise of our team members, enables us to design and develop highly effective communication tools and promotion materials, including success stories, websites, videos, blogs, infographics, newsletters and press kits, promotion brochures and others, but also far-reaching digital campaigns. Effective media outreach is one of the Action’s pillar activities, through building and maintaining productive relations with journalists’ networks in different countries. Quality assurance, monitoring and evaluation are embedded into the Action’s company policy and represent an important assurance mechanism for maintaining high level quality of products and services at all times.

Success has been built upon conceiving of communications as an act of bridge-building, necessitating a comprehensive awareness of cultures, combined with a strong insight into the unique modes of working within their attendant political and societal environments. Moreover, our multi-lingual teams combine international communications skills and local understanding, having amassed a diverse portfolio of industry expertise across a wide spectrum of sectors.

Action’s reach is a truly global one

As a company, we pride ourselves on our uninterrupted history of delivering high-quality communications projects, not only in those countries where we have an established base, but those further afield, wherein we have established relationships with local partners of equal and proven ability. We believe the delivery of innovation in the arena of communications necessitates a genuinely international perspective.

From our hubs in Cyprus, Russia and Dubai, we have orchestrated some of the most creative campaigns the contemporary communications industry has seen, in locations across the world.  This highly diversified experience, coupled with our equally diverse team of professionals, are the wellspring of Action’s dynamism and creativity. These assets enable us to deliver accurate information, and to form the bespoke situational analysis that informs our award-winning work. By drawing upon its considerable reservoir of competencies and its four decades of experience, Action is among the best-placed agencies in the world when it comes to the delivery of communication services of the highest conceivable quality.

Action’s work and operations are supported by its own digital agency – Action Digital – specializing in web development, web design, online marketing, graphic design, and online content development. With a talented powerhouse offering wholly integrated and bespoke online communication strategies - capturing the attention of local audiences online via engaging dialogue – the team ensures clients make their unique voice heard while using digital communications to transform and influence the target audiences, soaring to new levels of success in a highly competitive and continually evolving online world. Action Digital is a certified Google Partner that closely follows the trends of the biggest search engines worldwide, optimizing websites and their content and building links to increase visibility. This in turn ensures a rise in organic traffic, while also boosting the online presence of clients’ businesses, and encouraging growth. Action Global Communications also produces high-quality, engaging audio-visual material and drives narratives and messaging through storytelling for private sector clients and public institutions including the European Commission and United Nations.