HI-FI CORP (HIFICORP)

After 18 years as the leading budget-beater in audio and visual products in South Africa, Hi-Fi Corporation has been rebranded and strategically repositioned as HiFi Corp, SA’s one-stop shop for electronic and electrical products.

The company was founded in 1993 on the premise of bringing the lowest possible prices to consumers. Almost two decades down the line, and with the title of biggest audio and visual warehouse in Africa and the Southern Hemisphere to its credit, HiFi Corp has cemented its position as the market leader in its field, offering the wildest product range and the highly competitive prices. It’s off the back of this that the company has strategically repositioned itself to offer customers something more than just the best price; it’s now looking to differentiate itself in the market through specific, customer-centric service offerings, as well as specialised sales people.