Dentsu Aegis Mozambique

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Partners/Competitors • 4

Last update: Dec 6, 2024 Last update: Dec 6, 2024

General

Jobs

Shortlists/Awards

Pricing strategy

Partners/Competitors

Details

Legal residence:Mozambique

Organization type:Consulting organization

Funding agencies:

WB, Other

World Bank HQ, Other

Sectors:

Marketing, Media and Communications

Linked entities:

Dentsu Group (former Merkle Switzerland AG), Dentsu Inc., Dentsu Aegis Network Ghana Limited, Dentsu Aegis Network, Dentsu Aegis Network Marketing Solutions Private Limited...

Dentsu Group (former Merkle Switzerland AG), Dentsu Inc., Dentsu Aegis Network Ghana Limited, Dentsu Aegis Network, Dentsu Aegis Network Marketing Solutions Private Limited, Dentsu Mitchell Media Australia Pty Ltd (part of Dentsu Aegis Network), Dentsu Public Relations Inc. HQ

Sanctions:Check now

Status:

Active

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About

The campaign TV commercial is a reinterpretation of the most famous Mozambican romantic ballade from Mr Bow: “my number 1” and opens with those two real 2M fans – the most authentic influencers - acting out exactly the same situation they had done in their viral video.

For the love movement to grow bigger, we decided to invite 5 Mozambican influencers to be featured in the videoclip and the King of romantic music - Mr Bow.

With this approach, 2M was able to amplify this declaration of love quickly to a much bigger audience – more than 1.5million fans- and make it a personal message from each influencer.

This Campaign won a gold at the ABInBEV Africa Creative X 2019 Awards for the best use of influencers.