McCann Erickson

A hundred years ago HK McCann set out to build something. He started with a point of view and a creative department and one client; a start up called Standard Oil. They did a good job building that brand, and they built another one called General Motors. And one called Coca Cola and Microsoft. In fact out of the hundred most lasting brands of the last century, more of them were crafted at McCann than any other agency.
Why? Because we build to last. We don't build fads or gimics or trophy shelves, we build brands. We give them a meaning and a purpose in the World and a long term vision. We take the truth and we tell it well. The proof is in the pudding; we have delivered results for L'Oréal, Shreddies, Subway, Mastercard and Xbox just to name a few. What's our secret? At the heart of every idea is truth, not a fact, not a stat, a human truth that is timeless and enduring. A truth that gives meaning to a brand and how it connects with its customers, a truth that spurn