TraQline – The Stevenson Company

The Stevenson Company was founded in 1995, when market and consumer tracking studies were far less sophisticated. Our team worked tirelessly to develop a better tool, one that could not only provide market share but an overall view of the competitive landscape across retailers.

We began working on a revolutionary tool to track competitive market share and product trends by leveraging technology and an unbiased methodology that does not rely on retailer or manufacturing data but rather the voice and behavior of consumers.

                                                        Five years later, TraQline was launched.

TraQline begins as a transparent solution to the slow response and questionable methodology of mail-in surveys.

TraQline moves to an all online survey, enabling turnaround times of less than a month.

TraQline attracts the attention of and signs agreements with the country’s top retailers, enabling us to build a partnership to provide data to measure retailer and brand performance for line reviews, assortment planning, and even compensation.

Through valuable partnerships with our retailers, TraQline is able to begin retail tracking in Canada, providing the same high quality, actionable insights to the Canadian Market as we provide in the US.

Building on new technology such as receipt tracking, digital shelf-mapping, and PageRank data, TraQline enters a new era of SKU tracking for Major Appliances with Hybrid POS™.

The Stevenson Company officially adopts “TraQline” as it’s brand of suite of consumer insight tools, leveraging the strength of the brand.(2021).